The 2020 algorithm is probably a plague for creative people who want to become creative.
❗️❗️(This text was translated by machine and could therefore contain errors)❗️❗️
In the last weeks I have noticed a significant decrease in my likes, my engagement and the number of new followers.
The reason: Instagram’s 2020 algorithm. Thanks to this new update only 10% of your followers can see your contribution.
That sounds really unfair in the first moment, doesn’t it? Yes it is.
But you have to keep in mind that Instagram is first and foremost a company.
What do all companies have to do?
Make real money!
How do you do that?
By binding your customers / users to your product for a long time.
Now it is of course incredibly annoying for Content Creator.
Because the algorithm is currently a vicious circle.
Less people see your posts –> Less interaction –> Less engagement –> Less relevant –> Less no-followers see your posts –> Less new followers –> Less people see your posts –> Less interaction ……. and so on and so forth.
So now you have to be more active to break this vicious circle.
Here you will find the easiest ways to interact with your followers:
- Post a video or photo every day
- Poste Stories (best with interactive stickers)
- Do Instagram LiveStreams
- Use IGTV
- Answer your DM’s
- Replies to comments
Now that you understand the logic behind Instagram
and know what they expect from you as a user, let us explain the specific tactics that will allow you to get the most out of your instagram under the new algorithm.
- If you post something, interact and comment back, within the first 60min.
Not only will your followers appreciate it, but Instagram will enhance your contribution and show it to even more of your followers!
- Do not edit the caption or GeoTag of your post for 24 hours!
Although there is no logical explanation why this is so. But it turns out that your upload is considered “final”. So don’t add hashtags in the first 24 hours or edit it in any other way.
- Geotag popular destinations
The sad truth is that Instagram will show your post to more users if you geotag a popular destination. Some of these are Santorini, Venice, Barcelona and Paris; basically any place that attracts many tourists or is trendy.
But be careful: I would not recommend tagging a photo as Paris if Paris is not shown on it. Instagram has a recognition software. So it could be very difficult to outsmart it.
- Do not delete your post to upload it again.
Same reason as for editing. Instagram remembers which picture you uploaded. A new upload will be marked as spam in the worst case and hardly anyone will see it.
- You can currently bet 30 hashtags.
This is again a function that Instagram provides. but you will be punished for using it. You should limit yourself to 3-7 hashtags.
These should also not have been used 1Mio+. If you use more hashtags, the image will be marked as spam.
- Same Hashtags.
There’s talk of hashtags. There are a few more rules for the use of hashtags.
Do not use the same hashtags over and over again. Change your hashtags on every Post, otherwise it looks like you are a bot, which means spam, which means a lower range.
- Publish more to attract more followers.
If you post more, you will reach a higher percentage of people every day. For example, if I post twice a day, I reach about 20% of my followers instead of 10%. When your followers use the app, Instagram takes notice and shares your account with other accounts, increasing your chances of winning new followers.
- Publish less, for a better engagement
I know, one punk over it, I told you to post more. But in my experience, if I post less, the range of my total post is higher. That’s because your post has time to circulate. Because of the algorithm, our feeds are no longer in chronological order, but are based on what Instagram thinks we want to see. When people follow you, Instagram knows they want to see your content. So even if Instagram doesn’t initially show your posts to a majority of your followers, the algorithm may pick them up and later put them in your followers’ feeds. This can take 1-3 days.
- Published post at fixed times
Now comes the 3rd point which also contradicts the 2 previous points.
Tell your followers that a Post comes at certain times. So you are no longer dependent on the time line. The commitment increases, because now more than 10% of your followers know when they have to come to you and if you create a daily upload, your number of followers will also increase!
Be active every day ?
Yes if you want a higher number of followers in any case.
And if you want to increase the engagement rate, it’s best to let us know when you expect uploads.
If you get a daily upload over several months, follower growth of 200-600 followers daily is absolutely realistic.
Unfortunately, many lack the time to upload something on time every day.
This is where we come in. Seele-IT offers the PostingTime Service.
PostingTime is a scheduler with additional automatisms and an analyser.
To guarantee a daily and punctual upload!
Just finish a few posts and pre-plan them in PostingTime for days, weeks or months.
With hashtags, GeoTags and stories!
The automatisms ensure that you interact much longer with other accounts.
In addition, there is an analysis tool which informs you precisely about your account development and makes a forecast for the future.
You can test it with pleasure. No payment method is required for registration!
Test our service today! !
The own activity
There is the item in the menu “Own activity”.
If we remember the beginning of the text… “How do you do that?
By keeping your customers/users loyal to your product for a long time.”
So your retention period could push your account?
I tried it myself once.
I was most active on Sunday and Wednesday, using the app for over 5 hours.
This is the community activity. On Sunday and Wednesday this was unusually high.
So the theory : Your own activity and the relevance of your account should be in direct relation.